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JAPAN.co.jp — Hardhat Required

An American entrepreneur’s escapades in Japan’s Internet revolution.

By Bradley L. Bartz

Alternate JAPAN.co.jp cover

About the Book

Tokyo, 1989 — the bubble bursts, but opportunity explodes. Fresh from college, Bradley Bartz lands in Japan and builds an Internet startup before the world even knows what a dot‑com is. JAPAN.co.jp is a candid, funny, and deeply human story of culture clash, boardroom battles, and relentless persistence.

What you’ll learn

  • How early Internet ventures took root in Japan
  • Working across language, law, and culture
  • Surviving investors, rivals, and reinvention

Who it’s for

  • Entrepreneurs & operators
  • Business & international studies programs
  • Readers of memoirs like Shoe Dog

Formats & rights

  • Print, audio, and international rights available
  • Shareware edition provided for reference
  • Media kit & sample chapters on request
“International entrepreneurship is a tough and nasty game! You learn it by getting kicked in the teeth, by failing, by jumping back in, building on your goofs, and winning in the end! This is a great book, written in an unorthodox, fascinating style that will give the novice beginner to the game a real insight into how the game is played — like it or not! Bury your mind in this book and you will find tons of action‑oriented take‑away learning points that will save you tons of grief, money and time! The truth about the game is in this book!”
Dr. Fred Kiesner, Professor of Entrepreneurship, Loyola Marymount University

Synopsis

Bartz arrives in Tokyo as an outsider and becomes a fixture in the city’s emerging tech scene. He launches one of the first English‑language online communities in Japan, partners with newspapers and telecoms, and rides the first wave of the web — before wiping out and starting again. In the wreckage, he learns the unwritten rules of Japanese business and how to win on foreign soil.

Themes

  • Building across language and culture
  • The birth of the Internet in Japan
  • Leadership under pressure
  • Ethics, equity, and persistence
  • Humor as strategy
Japan.co.jp alternate cover Japan.co.jp original cover

Media & Links

As seen in Times Square (NYC) and on the front page of the Wall Street Journal.

Publisher & Partner Invitation

JAPAN.co.jp — Hardhat Required is seeking a publishing partner for print, audiobook, and international editions. Media kit, sales comps, and sample chapters available upon request.

Rights available • © Bradley L. Bartz