An American entrepreneur’s escapades in Japan’s Internet revolution.
By Bradley L. Bartz
Tokyo, 1989 — the bubble bursts, but opportunity explodes. Fresh from college, Bradley Bartz lands in Japan and builds an Internet startup before the world even knows what a dot‑com is. JAPAN.co.jp is a candid, funny, and deeply human story of culture clash, boardroom battles, and relentless persistence.
“International entrepreneurship is a tough and nasty game! You learn it by getting kicked in the teeth, by failing, by jumping back in, building on your goofs, and winning in the end! This is a great book, written in an unorthodox, fascinating style that will give the novice beginner to the game a real insight into how the game is played — like it or not! Bury your mind in this book and you will find tons of action‑oriented take‑away learning points that will save you tons of grief, money and time! The truth about the game is in this book!”
Bartz arrives in Tokyo as an outsider and becomes a fixture in the city’s emerging tech scene. He launches one of the first English‑language online communities in Japan, partners with newspapers and telecoms, and rides the first wave of the web — before wiping out and starting again. In the wreckage, he learns the unwritten rules of Japanese business and how to win on foreign soil.
As seen in Times Square (NYC) and on the front page of the Wall Street Journal.
JAPAN.co.jp — Hardhat Required is seeking a publishing partner for print, audiobook, and international editions. Media kit, sales comps, and sample chapters available upon request.
Rights available • © Bradley L. Bartz